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Nudie Jeans – naked truth

DOWNTOWN has chosen Nudie Jeans as its main stock for jeans. Also a selection of tshirts and shirts.

Organic cotton, FairWear monitored.

Break-in. Repair. Reuse. Recycle. Responsibility. These are Nudie Jeans’ ethics that we at DOWNTOWN also practice.

THE NAKED TRUTH ABOUT DENIM

“We love jeans, a passion we share with everyone who mourns a pair of worn out jeans as a close friend. Jeans share the same soul and attitude as music. The inspiration springs from the same dreams….. Denim has the ability to age so beautifully formed by its user into a second skin. Your jeans live your lifestyle. The longer you wear them, the more character and attitude they get.”
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32 rue de Monthoux, Geneva +41 22 364 6256

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